The Raven Cycle Playing Cards

This was a type specimen promotion using a single theme for content and copywriting. This project theme centered around the idea of having a deck of cards that you could interact with as you learn more about a book series.

Service

Identity & Branding, Print

Client

SCAD Project

Year

2019

Mission:

I was tasked to create a type specimen promotion for a typeface, using a topic of my choice as a vehicle for content. My "client" was the typeface. Instead of pages, I created a playable deck of cards using the typeface, Trajan.

Concept:

With this theme, I chose a typeface that would best compliment the hand-drawn illustrations and the rich, warm color palette that mirrored the overall book concepts. With Trajan, I felt like I could achieve my vision of having a work of art that both showed the use of the magic in the books but also showed the solidarity of the font.

Ace

Two

Three

Four

Five

Six

Seven

Eight

Nine

Ten

The Royals

Joker

© 2020 by Mary Sanders