Pinterest has the uncanny ability to inspire, to make people want to flip their entire lives upside down (or at least their living room). Therefore, Pinterest has the opportunity to manifest this energy into creating advertisements that make the viewer see their entire set of goals come to life. The brand has the opportunity to capitalize on the fact that they are not only there for inspiration, but also as a resource.
Art Direction, Environmental
Create one headline-driven Out-Of-Home Campaign. It should be a brand/product that would allow you to tell multiple stories in a very compressed, OOH style.
This campaign will inspire consumers to step out of their boards and look for new adventures and new hobbies within Pinterest. It will mostly cater to the mom, who feels stagnant in her life. The mom who feels like she needs to branch out and find new activities to show off to her friends. This was a team project with myself and Poppy Qarden.
People use Pinterest to search for ideas and plan for special events. “Some 95% of members say Pinterest inspires them, and 91% say Pinterest helps them achieve their goals”.
We want the average woman to be empowered to go out and become a better version of herself. Whether that is through learning how to do a travel blog or how to make your own children’s curriculum.