Pinterest™ has the uncanny ability to inspire, to make people want to flip their entire lives upside-down (or at least their living room). Therefore, Pinterest™ has the opportunity to manifest this energy into creating advertisements that make the viewer see their entire set of goals come to life. The brand has the opportunity to capitalize on the fact that they are not only there for inspiration, but also as a resource.
Service
Art Direction, Environmental
Client
SCAD Project
Year
2020
Mission:
We were tasked to create one headline-driven Out-Of-Home Campaign. It was to be a brand/product that would allow the brand to tell multiple stories in a very compressed, OOH style.
Concept:
This campaign was to inspire consumers to step out of their boards and look for new adventures and new hobbies within Pinterest™. It mostly catered to the mom, who feels stagnant in her life. The mom who feels like she needs to branch out and find new activities to show off to her friends. This was a team project with Poppy Qarden and me.
Strategy
People use Pinterest™ to search for ideas and plan for special events. “Some 95% of members say Pinterest™ inspires them, and 91% say Pinterest helps them achieve their goals.”
We wanted the average woman to be empowered to go out and become a better version of herself. Whether that was through learning how to do a travel blog or how to compile her own children’s curriculum.
