Hawkins Beer Laboratory

This was a typography-based project that revolved around the concept of a Stranger Things inspired brewery. This project included various forms of packaging and print ads. The beer labels were typed out on a 1965 Smith Corona Typewriter.

Service

Identity & Branding, Print, Copywriting

Client

SCAD Project

Year

2019

ADVE705_Beer_Msande29_01.jpg

Mission:

I was tasked to create a logo, packaging, print ads, and a mobile game based on a popular TV show. All of the deliverables were to be typography-based and in the tone of the chosen show.

Concept:

After choosing my TV show, Stranger Things, I wanted to have a beer company that was directly from the show. I incorporated the main “villain lair,” aka Hawkins Lab, as the brewery. After brainstorming a few names, I ended up with “Hawkins Beer Laboratory.”

Copywriting

The label copy was created with the concept that the show's evil lab would be spying on the main characters and reporting back to the "Laboratory."

© 2020 by Mary Sanders