In my senior exhibition at the University of North Georgia, I created a graphic design campaign to inform the public on how major corporations can influence their consumers through branding and marketing.
Exhibition, Print, Digital & Web
Create a campaign that is your senior exit exhibition. This project needs to have multiple media components.
I started this project by creating a mock company called One-Self, which is a company that offers to make a clone of yourself. My graphic design campaign consisted of a website and posters that had typical brand manipulation aspects.
I digitally painted the main "subject" of my show concept. The double "O" on her lip represents the overall concept of "One-self." This later evolved into a website that encouraged the viewer to take a deeper look at branding manipulation.
As a conclusion to my show, I created a manual on how to avoid brand manipulation in a real-life setting. By combining these two works, I hope to encourage my viewers to pay attention to their consumer habits in my series One-Self